Creative strategy for men's supplement brands spending $30K+/mo on Meta

Your Best Ad vs. 3 Of Mine. Lowest CPA Wins.

Loser Pays.

If your ad wins, you pay $0 & I call my mum to admit she was right about me quitting banking (oh, the shame).

Start The Mum Deal See The Receipts First ↓

Supplement Facts label. Serving size: 1 creative strategist, for DTC men's supplement brands. Ad spend $163K+, sales $471K, Mum's approval 0%. Footnote: beats your best ad on CPA in 7 days, or I buy 3 months of your product and call my mum to admit I should have stayed in banking.

~$1M in sales generated
$163K in ad spend managed
$65K spent on ONE static
$401K for a YouTuber, zero paid ads
Earned Top 3% on Upwork
100% Job Success
Tearing apart winning ads daily @ 4AM

Your last winner's on life support, Zuck wants 20 new ads by Friday & nobody on the team knows WHY that winner won in the first place.

So they make MOAR ads:

New hooks. New faces. Maybe a fresh UGC creator.

CPA creeps up anyway (the bastard)...

Because it's the same 3 angles paraphrased 20 ways & labelled "creative diversity."

Ads Manager tells you WHICH ad won. Never WHY.

So every new batch is a guess.

I find the WHY first. Then I build ads different enough to take your winner's job.

Show Me Why My Winner Won

Literally one of zero creative strategists is built like this.

(I'm an odd cocktail of a human being)

Engineer. Finance MBA. Investment banker for nearly a decade. Now direct-response copywriter & offer owner.

Side effects include a very profitable hangover.

⚙️ Systems brain

Engineers hate luck. So I don't wait for a lucky ad. I build a pipeline: research goes in, winners come out, so the next one's ready before your best ad gets tired. (That's the Keystone Belief Method, more below.)

🤓 Numbers nerd

Spent my banking years running 8-fig deals and leading teams of 20+. So I do the math before the mood board. At $30K/mo in spend, knocking $10 off a $60 CPA gets you ~100 extra customers. Every single month.

(Meta's ROAS screenshots make lovely wallpaper. I'd rather read the bank balance.)

ex-

✍️ Salesman with a keyboard

Mentored by A-list copywriters with $150M+ in sales behind them, incl. Ning Li (copy chief, 8-fig PaleoHacks). Hired by Chris Orzechowski. Final round with Parris Lampropoulos at Advanced Bionutritionals. Named an up-and-coming copywriter by Kevin Rogers.

(Cause "good enough" doesn't beat your control.)

😱 Scar tissue

Most strategists have never had to sell their OWN offer. I burned $7,335 on 253 ice-cold ads for mine. ~44% hook rate, ~3% CTR... and still losing $25+ per customer. Because only 6.8% of visitors made it to checkout. Now I HAVE to check what comes after the click on every damn account.

(Turns out you can't pay bills with a nice CTR. How rude.)

Ads Manager, own offer: an ad with 52.83% hook rate and 5.09% CTR made zero purchases on $197 spend — 5% CTR. 0 sales.

Receipts

(because "trust me bro" doesn't scale)

$471K

$471K in sales off $163K in Meta spend.

Ads Manager, ad level, Dec 9, 2025 to Mar 10, 2026: results from 238 ads, $163,192.23 total spent

3 months of IG story statics for a finance offer. I researched it, tested the angles, built the statics, wired the DM funnel & ran the spend. All inside Meta's Special Ad Category, where one sloppy claim gets your ad killed. (Hello, supplement claims 👋🏻)

$65,331

One static carried my campaigns.

$65,331 of spend on a single ad. 6,809 conversations at $9.59 each.

I tested 238 ads & starved 198 of them. The 40 that earned it took 94.5% of the budget.

$7,335 of my own money

My OWN offer. Built from zero.

Ads Manager, own offer, 8 Jun to 31 Jul 2026: $7,335.71 spent across 253 ads; best ad $24.92 per purchase

$37 front end + $19 bump + $27 one-click upsell = $47 AOV. Best ad: under $25 CPA on ice-cold traffic.

$401K

Big launches from small lists. Zero paid ads.

$52,403 in 6 days · 3K-person list
$62,528 in 6 days · 5K-person list
$62,836 in 7 days · 6K-person list
$42K launch · 2,800-person list
$401K total off one tiny email list over 16 months

That's the "after-the-click" half of the job.

Ways to work together

Ok, time to put my money (& mum) where my mouth is:

🥊 The Mum Deal

Send me your best ad.

I build 3 challengers from it. You run them head to head against your ad for 7 days, in your account. Same audience, same budget. You cover the spend.

Lowest CPA wins. If it's close, you win.

So if my ads win, you pay $500 & keep a brand-new winner. But if your control spanks them, you pay $0, keep every ad anyway, and I:

→ Buy 3 months of your product at full retail
→ Call my mum to admit she was right about me quitting banking (🙈)
→ Send you a UGC ad of me taking your stuff (can't stop making ads)

You make sales. Or you MAKE SALES.

Open to the first 3 brands only, cause I'm stacking supplement case studies.

(So the next time someone asks "...but have you done supplements?" I just send the link.)

After those 3, mum goes back to telling her friends I "do something on the computer."

Start The Mum Deal

The Winner Pipeline

Your fractional creative strategist, every month.

All the strategist brains. None of the full-time salary.

→ Ongoing buyer research & new angles
→ New ads every month, built on what's already winning
→ Weekly kill / iterate / scale calls
→ Ad, page & checkout telling ONE story

Beat your best ad in 30 days, or next month's on me.

$5,000-12,000/mo. 3-month minimum, then rolling.

Book A Call

The "Unsaid" Angle Bank

Your market's practically screaming your next winner. Your ads just haven't said it yet.

You get those angles, ranked. Plus the full intel report & a one-page map of the gap.

$1,470

Get The Angle Bank

The Test Batch

Your next round of tests, done.

25 new ads from one fresh campaign idea, plus rebuilds of what's already winning. Statics, scripts & creator briefs, ready to load into your ad account and test.

$2,970

Load Up

Order by Oct 23 & this is your BFCM creative sorted.

The Keystone Belief Method

Keep what your winner proved. Then beat it.

🔍 Dig

Dig where the money ALREADY is: your top-spending winners, 1-star reviews, support inbox, then competitors' longest-running ads. In that order. Crack the belief your winner stands on.
🎬 Build

New angles on what your winner proved, as statics, videos & UGC briefs. Any format you're not running yet.
🛒 Match

Make the promise survive the click: ad → advertorial or PDP → checkout.
📊 Iterate

Read CPA by angle like a P&L. Kill, tweak or scale before your winner tires. New hook on a proven body. Proven angle in a new format. Not a font change and a prayer.

Put My Ads In The Ring

Just so you don't have to take my word for it...

Some nice things clients said once the numbers came in.

Portfolio

Built on real supplement brands, labelled honestly (because making up clients is how you end up on r/copywriting 🤡)

Hi, I'm Adi 👋🏻

I spent nearly a decade in investment banking, then quit cause it was BORING as hell. Mum still hasn't gotten over it.

Now I'm up at 4AM with a 33-min timer, tearing down the longest-running ads on Foreplay. 3 passes each, with the attention required when my wife asks "see what I did today?"

(uhhh... new haircut?)

My cabinet's full of Shilajit, Rhodiola & other exotic stuff I put in my mouth each morning. So I'm not just your strategist.

I AM your market.

Which makes the job sooo much easier.

And after all those years writing for bankers, lawyers & judges? Briefs your editors can run without calling me five times are... errr... the easy part 😅

Anyhow, I only work on products I'd buy for my mum. I love my mum.

(And m'lady & m'baby, you get the point.)

Your best ad knows something your next 20 don't.

Bring your account. I'll bring the questions. Let's find out what your winners are hiding...

Cause your next winner shouldn't come down to luck.

Book A Creative Strategy Call

30 mins. We'll also see if the Mum Deal's a fit 🥊

Namaste, Adi