FREE BFCM ADS 🦃 3 SPOTS ONLY 🦃 BOOK BY NOV 6 ↓
Creative Strategy For Men's Supplement Brands Scaling To $1M Months
I'll beat your best ad in 7 days - or you don't pay a cent.
Plenty of people can make you pretty ads. Ask them WHY your last winner won though...
...and watch them go "ummm..." 🤐
So when it dies, everyone calls it "creative fatigue" & orders MOAR ads:
Same 3 angles, paraphrased 20 ways & labelled "creative diversity."
Only for Zuck to flag your new batch for "health claims" (AGAIN)...
Often over one innocent-looking hook.
("Struggling with low T?" Rejected.)
Meanwhile, your CPA is creeping up daily...
While you're STILL the one dictating every single headline and concept 🤬
When CTR holds steady while CPA keeps climbing, the leak's often where nobody checks:
Miss stuff like this 👆...
And slapping a "trending song" on it will NOT fix your ads.
Which is why I DON'T start with new ads.
But before I show you what I do instead...
Here's what it's done 👇
(because "trust me bro" doesn't scale)
$471K
3 months of IG story statics for a finance offer. I researched it, tested the angles, built the statics, wired the DM funnel & ran the spend.
All inside Meta's Special Ad Category, where one sloppy claim gets your ad killed.
(Hello, supplement claims 👋🏻)
$65,331
$65,331 of spend on a single ad. 6,809 conversations at $9.59 each.
I tested 238 ads & starved 198 of them. The 40 that earned it took 94.5% of the budget.
$443K
That's the "after-the-click" half of the job.
So what DO I start with?
The ad that already won:
Keep what your winner proved. Then beat the sh*t out of it.
Dig where the money ALREADY is: your top-spending winners, 1-star reviews, support inbox, then competitors' longest-running ads. In that order. Crack the belief your winner stands on.
New angles on what your winner proved, as statics, videos & UGC briefs. Any format you're not running yet.
Make the promise survive the click: ad → advertorial or PDP → checkout. Claims written for Meta's health rules from the first draft.
Treat every angle like a line on your P&L. Kill, tweak or scale before your winner tires. New hook on a proven body. Proven angle in a new format. NOT a font change and a prayer.
Great question. Cause the others aren't built like me:
(...at least I'm yet to meet anyone like me in 4 years of doing this 🤷🏻♂️)
Here's what that combo means for YOUR ads 👇
Think Meta's health rules are strict? Try writing for a judge.
I spent years writing stuff judges & senior lawyers picked apart, with millions on the line. And that $471K receipt above? All inside Meta's Special Ad Category.
So your angles get built for health-claim rules from the first draft, before Zuck's bots ever see them.
Mentored by A-list copywriters with $150M+ in sales behind them, incl. Ning Li (copy chief, 8-fig PaleoHacks). So every ad gets torn apart before it ever reaches your account.
Cause "good enough" doesn't beat your control.
Spent my banking years running 8-fig deals and leading teams of 20+. So I do the math before the mood board.
Knock $10 off a $60 CPA and every $100K you spend buys ~333 extra customers. Every single month.
(Meta's ROAS screenshots make lovely wallpaper. I'd rather read the bank balance.)
ex-
Most strategists have never burned money on their OWN offer. I have.
The ads did their job, but 93% of visitors never reached checkout. Now I check the page & checkout on every damn account.
(Turns out you can't pay bills with a nice CTR. How rude.)
What their buyers say, but their ads don't
Spec ads for real supplement brands, labelled honestly (because making up clients is how you end up on r/copywriting 🤡)
Tap any ad to see why it should work ↓
Ad Facts
Based SupplementsNatural male vitality supplements
The play: Based's ads hammer testosterone. Their market keeps raving about deep sleep and waking up rested. Only 3 of their 102 ads mention sleep.
Amount per brand
Ad Facts
Everyday DoseMushroom coffee
The play: Everyday Dose keeps hammering discounts and free gifts. 65 one and two star reviews say the coffee tastes weak and watered down. 0 of their 213 ads mention it.
Amount per brand
Ad Facts
Primal VikingNatural testosterone support
The play: Primal Viking sells the beer belly and man boobs fix. Their market keeps asking for organ meat's nutrition without eating liver. 0 of their 403 ads say it.
Amount per brand
Ad Facts
Alpha LionSports nutrition for gym-going men
The play: Alpha Lion sells a daily shot that melts belly fat. Their market keeps talking about week one: the drool, the cold sweats, the burning legs. 0 of their 297 ads go near it.
Amount per brand
Ad Facts
Tradesman NutritionSupplements for tradesmen
The play: Tradesman sells belly loss with no gym and no diet. Their market keeps saying they've tried supplements and felt nothing. 0 of their 109 ads use those words.
Amount per brand
Mum still thinks quitting a decade of banking to make ads was a mistake.
Let's see who's right 🤨
I'll beat your best ad in 7 days - or you don't pay me a cent.
Send me your best ad.
I build 3 challengers to go against it.
You run them against your winner for 7 days. In your account, on the exact same budget & audience.
Lowest CPA wins. If it's close, YOU win.
If my ads win, you pay $500 and keep every ad.
If your control wins, you pay $0, keep every ad anyway and I'll ALSO:
So you make sales... or you MAKE SALES.
The Mum Deal is open to the first 3 brands only, cause I'm stacking supplement case studies.
(After those 3, mum goes back to telling her friends I "do something on the computer.")
Book Your Mum Deal CallBring your best ad. We'll chat through it & see if you're a fit for the Mum Deal.
3 new ads built on what your winner proved. Creative, primary text & headline included, ready to upload right next to your winner. Delivered within 7 days.
You run them in your account. Then we read the numbers together on Day 8 & you decide what's next.
Book by Nov 6 & there's time to build, test & scale the winner before Black Friday.
Your fractional creative strategist, every month.
A full-time strategist's brain without the full-time salary (or the 401k match).
Beat your best ad in 30 days, or next month's on me.
$5,000-12,000/mo. 3-month minimum, then rolling.
Take Creative Off My PlateYour market's practically screaming your next winner. Your ads just haven't said it yet.
You get those angles, ranked. Plus the full intel report & a one-page map of the gap.
$1,470
Get The Angle BankYour next round of tests, done.
25 new ads from one fresh campaign idea, plus rebuilds of what's already winning. Statics, scripts & creator briefs, ready to load into your ad account and test.
$2,970
Order by Nov 6. I've got a deadline too, y'know.
Some nice things clients & mentors said once the numbers came in.
We had a very high conversion (~40%) and ~4x the last launch!Upwork
We 5x-ed the revenue so the numbers speak for themselves!Upwork
Adi's sales page was instrumental in doing a profitable launch in just 4 days!Upwork
Adi's emails convert like nothing else!Vicky Z.
His copy converts!Upwork
I used your 3 days strategy and earned a quick $500.Niharikaa Sodhi
oh 8... lol omg can't keep upVicky Zhao, launch day 1
His emails got people to open, reply, and most importantly buy.Vicky Z.
Aditya is a flat out stud.Ankit G.
You're the kind of person that restores my faith in the industry.Kevin Rogers, Copy Chief
you have truly over deliveredChris Orzechowski
you write really wellNing Li
I love your passion and your commitment.Kevin Rogers
He takes the time to understand my businessUpwork
It's really hard to find a partner like this.Upwork
I almost didn't want to write this just so I can keep his great emails to myself haha.Vicky Z.
I burned down a decade-long career in banking cause it was BORING me to tears.
(Mum still hasn't gotten over it.)
Now I'm up at 4AM with a 33-min timer, tearing down the longest-running ads in my swipe file. 3 passes each, with the attention required when my wife asks "see what I did today?"
(uhhh... new haircut?)
My cabinet's full of Rhodiola & a jar of black Shilajit goo my wife won't go near.
So I'm not just your strategist.
I AM your market.
Which makes the job sooo much easier.
And after all those years writing for bankers, lawyers & judges? Briefs your editors can run without calling me five times are... errr... the easy part.
Anyhow, I only work on products I'd buy for my mum. I love my mum.
(And m'lady & m'baby, you get the point...)
Ok, enough yapping about me & my mum. Let's talk about your ads 👇
Bring your biggest creative headache. I'll bring the incessant questions.
Let's find out what your winners are hiding...
Cause your next winner shouldn't come down to luck.
Let's Find Your Next WinnerNamaste, Adi
Days before they pulled their sleep ad, a buyer wrote this:
"I didn't snooze my alarm at all this week, and I am typically a serial snoozer."
Josh B., verified buyer on Based's own site, May 2026. The Reddit post is my mockup using his quote.
The bet: that sleep ad ran 204 days, and none of the 102 ads live on 20 Oct sells the magnesium for sleep. This ad sells sleep again, in a real buyer's words.
The test: seven days against their #1 ad by impressions, sleep versus testosterone.
Based's customer skipped melatonin and "slept great." No ad says so.
"I usually can't fall asleep without melatonin and have been relying on it every night"
@tristanmarinee, customer on Based's own magnesium page, seen Oct 2026. The review card is my rebuild using this quote.
The bet: their customer already wrote the swap. Melatonin goes in the drawer, Based stays on the nightstand. Their money-back guarantee makes night one a free try.
The test: a week against the only ad live on 20 Oct that shows the magnesium.
84 of 102 ads promise "energy." None takes on energy drinks.
"It works better than coffee for me. I have so much energy and focus!"
Verified buyer, 5-star Amazon review of a rival shilajit, Jan 2026.
The bet: their own creator said "elite athletes don't drink energy drinks" in a video no longer live on 20 Oct. As a photo it lands in one look: cans in the bin, jar on the bench.
The test: that photo against their most-seen shilajit video for a week.
Based buries its best magnesium proof on the product page.
"Game changer for sleep. I’ve tried a different form of magnesium and it didn’t work at all."
Tracy E B., verified buyer on Based's own site, July 2026.
The bet: their product page already answers Tracy. In its absorption test, magnesium oxide hit 2% and theirs hit 66%. Not one ad live on 20 Oct shows that chart.
The test: one week against their #1 ad by impressions. Lowest CPA wins.
Three words would've killed this order. Based's #1 ad answers them.
"Product of China, which was not disclosed on the Amazon listing or the company website. Had I known this, I would not have ordered the product."
Verified buyer, 1-star Amazon review of a rival pine pollen tincture, Sept 2025.
The bet: their #1 ad by impressions says "no, we don't buy it from China" out loud. Here the bottle says it in marker: wild jack pine, Quebec.
The test: the bottle against that #1 video for a week.
Their top videos promise you'll "feel it." Two verified buyers actually did.
"Pine pollen is potent and effective. I’ve noticed and energy increase and overall mood leveling in just the first week."
Michael H., verified buyer on Based's own site, Aug 2026. The ad rebuilds Russell W.'s July review in his words.
The bet: those videos promise it in a creator's voice, and 20 people in their market say they felt it on day one. Their own buyer says it.
The test: seven days to beat the most-seen of those videos.
She isn't sure it works. It's still cheaper than her Dunkin habit.
"Now I don’t know if this stuff is working like it’s advertised too, but as a girl who spent $200 on dunkin every month this is significantly cheaper"
Lorelai C., verified buyer on Everyday Dose's own site, Sept 2026. The review card is my rebuild using her words.
The bet: their clearance-sale ad sells $0.82 a cup, but 0 of the 213 ads live on 19 Oct put that price beside the Dunkin run.
The test: one week against that ad.
Their buyers trade up to Medium Roast for early mornings.
"That extra caffeine did the trick to help me stay alert while driving the truck."
Electa M., verified buyer, on Everyday Dose's own site, Sept 2026. The Reddit thread is my mockup using her words.
The bet: 90mg of caffeine sells harder when a buyer says it kept her alert at the wheel than as a number on the label.
The test: beat their nurse skit, live in 7 copies, inside a week.
The blueberry claim that wins for them lives in one video.
"you would have to eat 10 pounds of blueberries to get the antioxidant power of just one month of Everyday Dose."
Everyday Dose's own video ad, Oct 2026. Their line, not a buyer's.
The bet: that video is their 15th most-seen of 316, running in 4 copies. Its one number goes on a kitchen scale you can read with the sound off.
The test: scale photo versus the original video, one week.
65 bad reviews say the coffee's "watered down." Their bolder roast goes unnamed.
"The flavor of the mild roast tasted watered down and would have preferred a dark roast."
Tyler C., verified buyer, 2-star review on Everyday Dose's own site, Dec 2025.
The bet: 0 of the 213 ads live on 19 Oct mention the weak cup, or the bolder Medium Roast they already sell. This says the complaint out loud, then pours the fix.
The test: a week head to head with their #1 video by impressions.
Pumpkin creamer lost stars to "clumps." Their own video answers it.
"Pumpkin creamer tastes great but it clumps on the bottom the cup"
Pamela R., verified buyer, 2-star review on Everyday Dose's own site, Oct 2025.
The bet: their cold-foam video is their 26th most-seen of 316, but the foam shows up only after the free-bag pitch. This opens on one scoop frothed smooth.
The test: seven days against their FREE PSL offer card.
Their belly ads count days. A buyer counted waist sizes.
"Went from 33 waist to 31 waist in a month"
Ricky C., verified buyer, on Primal Viking's own site, May 2026.
The bet: 17 of their 32 top ads sell the belly. His jean labels prove it, a receipt no rival can copy.
The test: his jeans against their top belly static for a week.
6 live ads run their noise-complaint joke, every one a video.
"I feel better energy wise and have had more erections than normal so my wife is happier!"
Timothy G., verified buyer, on Primal Viking's own site, March 2026.
The bet: they've kept the joke live 39 days, but only as a 6-second clip on a nightstand. This pins the noise complaint to a bright fridge, next to his line "my wife is happier."
The test: seven days against the two videos that carry the joke.
What their market wants: organ nutrition without eating liver.
"Yes you can buy all the items from a butcher and eat them ,but , they taste like ass."
A YouTube comment on a 2024 beef organ video. The Reddit thread is my mockup using this comment.
The bet: 29 people in their market say this in comments and reviews, and none of the 403 ads live on 19 Oct does.
The test: a week in the ring with their 167-day Stop Beef Organs! ad.
A real wife's review backs their 67-day wife hook.
"My husband had problems with his joints and energy and now he has more energy no more pain and less belly"
Sonia C., verified buyer, on Primal Viking's own site, April 2026. The Instagram story is my mockup using her review.
The bet: the hook works for them on video. This turns it into her story and swaps the video's "13 days" for Sonia's "less than a month."
The test: her story against their wife video for 7 days.
Their #1 ad's doctor line, for men their doctors turned away.
"I got tested at 310 ng/dl at my doctors and was denied trt, lol."
A YouTube comment under Renaissance Periodization's 2025 testosterone booster video. The lab sheet is my mockup built on his 310.
The bet: their #1 ad blames "a nutrient deficiency most doctors never test for." 8 people in their market posted about getting tested and turned away. The lab sheet meets them there.
The test: 7 days to knock their #1 ad off the top.
Burn2O buyers post about the drool. On 19 Oct, none of 297 ads did.
"You will have extreme wet mouth. Like, saliva by the cupful will accumulate in your mouth."
Verified buyer, 3-star Amazon review of Burn2O, April 2026. The Reddit post is my mockup using this review.
The bet: 31 people in their market post about side effects like this. Warn the new buyer first and the drool stops being his reason to quit.
The test: seven days against their most-seen ad, the "In 1 Month, Say Goodbye to" list.
"Mojo is MIA" wins in their captions, never on an image.
"I can tell the difference in my energy levels and endurance from when I take this and when I don’t."
Michael M., review on Alpha Lion's own Test page, October 2026.
The bet: that line runs in the captions of 131 of their 297 ads on 19 Oct, Test winners included. Here it heads a missing poster, with their year-long money-back guarantee as the reward.
The test: one week against their Skinny to Ripped offer static.
Stims cost evening lifters sleep. Alpha Lion's Q&A says no caffeine.
"I don’t take it very often since I workout closer to 7 pm and it won’t let me sleep"
Reddit post in r/Supplements, April 2026. My rebuild of their real product-page Q&A.
The bet: one of their most-seen videos says most burners kill your sleep, and 17 people in their market say stims wreck theirs after evening training. This shows them the Q&A.
The test: a week head to head with that burner-bashing video.
Their buyer nodded off driving to the gym. That's the ad.
"it saved me on my way to the gym from work as I was nodding behind the wheel"
T. Hines, verified buyer, Amazon review of SUPERHUMAN Burn, 2023. I rebuilt his review card.
The bet: his drive speaks to the 19 people in their market who post about training dead tired. None of their 60 most-seen ads on 19 Oct leads with SUPERHUMAN Burn.
The test: a week against their #1 ad. Different product, same budget.
Their #4 ad says why pills fail. This ad shows it.
"See, your body can only absorb 14-18% of carnitine from pills."
Alpha Lion's own caption on that ad, live since August 2026.
The bet: that ad, #4 by impressions, has run 57 days with the deal on the image. Keep the deal, set pills beside one filled cap, and the buyer sees why liquid wins before he reads a word.
The test: seven days, this one against the ad it came from.
Alpha Lion warns, then pitches fat cells. Buyers describe drenched shirts.
"I was sweating from everywhere. I went through 4 changes of clothes from 6am until 11am."
Jason B., verified buyer, 5-star Amazon review of Burn2O, June 2026. The X post is my mockup using his review.
The bet: their "please be careful" video has run 41 days, and 24 people in their market brag about the drench. This pays it off with a buyer who sweated through his clothes.
The test: hook against hook for one week.
Men burned by supplements are the crowd their ads barely touch.
"Thought it would be another load of rubbish but with how many advertisements I saw figured it might work"
Verified Shred buyer, on Tradesman's own site, July 2026.
The bet: 20 people in their market say supplements did nothing for them. Their "I Thought It Was Snake Oil" video answers with the guarantee. This stands that answer on a shelf of dead tubs.
The test: 7 days against the snake-oil video it builds on.
A buyer left them a before-and-after: one belt notch.
"Was skeptical as hell but gave it a shot. Three weeks in and the belt is already one notch tighter"
Derek C., verified Shred buyer, on Tradesman's own site, July 2026. The review card is my rebuild using his words.
The bet: they've made 12 copies of their belly video, so that's the buyer they're scaling. Derek's belt shows him the result, straight from their reviews.
The test: a week to beat the belly video they keep copying.
The gas-station habit has a price. No ad adds it up.
"Used to spend $8 a day at the gas station on drinks. This is way cheaper and works better."
Verified Energy Drink buyer, on Tradesman's own site, April 2026.
The bet: their most-copied ad, a gas-station video with 16 copies, sells this swap. Energy Drink has no static in their most-seen ads, so this gives it one, with the year on a receipt.
The test: seven days against that gas-station video.
His wife sees the 6:30 crash. Their ads skip it.
"So by 6:30 he’s passed out on the couch"
A wife's post in r/Mommit, May 2026. The text chat is my mockup using her words.
The bet: their wife winners show her once he's changed. This catches her mid-vent, in the text-chat format of a rival's #1 ad by impressions, live 100 days.
The test: her chat against their gym-bros Stack static, one week.
Their beer ads sell bellies to men drinking to switch off.
"I still have three or four a night but I used to have 8"
Trevor F., verified Sleep buyer, on Tradesman's own site, April 2026. The review card is my rebuild using his words.
The bet: their Sleep winner asks "Can't Shut Your Brain Off At Night?" In their market, 16 people answer it: beers, weed, smokes. Trevor cut back without quitting.
The test: Trevor's porch against their brain-off Sleep static, 7 days.
Their 2pm winner launched nine days after a buyer said it.
"Good energy no jitters and I dont hit the vending machine at 2 anymore"
Ethan M., verified Shred buyer, on Tradesman's own site, July 2026. The review card is my rebuild using his words.
The bet: their "Swap the 2pm candy bar for Shred" static has run 88 days. This keeps the swap and gives it a named buyer's words, in a market where 13 people distrust the "for tradies" pitch.
The test: Ethan against their candy-bar static, a week.
Men who feel "flat" blame their age. Their #3 ad blames the job.
"Felt flat for the better part of a year. Mood was low, motivation gone, just grinding through days."
Verified T-Fuel buyer, on Tradesman's own site, June 2026.
The bet: "YOUR JOB IS DESTROYING YOUR TESTOSTERONE." wins for them on a plain product shot, their #3 ad by impressions. This keeps the line and puts it on a job-site warning sign, the kind he obeys at work.
The test: the sign against their product shot, one week.
Dads who get home empty are missing from their most-seen statics.
"I feel more switched on at work and actually have something left for the wife and kids after"
Verified T-Fuel buyer, on Tradesman's own site, July 2026. The drawing is my mockup.
The bet: the job leaves nothing for home, say 17 people in their market. None of the 109 ads live on 11 Oct uses those words. This shows his evenings through his kid's eyes.
The test: seven days against their #1, the Amazon warning.